Helping Bitcoin Reach the European Mainstream • Chief Growth Officer

I work at the intersection of Bitcoin adoption, regulated European markets, and growth strategy.

“Imo is the best growth executive in the European Bitcoin Industry. I am super excited and grateful to be able to work with him for more than 3 years now on Relai, and he has been a co-founder-like partner with a crucial contribution to the fast growth of our startup.”

– Julian Liniger, CEO & Co-founder of Relai

Over the last decade, I’ve led growth for global brands and major fintech platforms – from Bitpanda’s early scale to building growth systems at Relai, a self-custody Bitcoin company now operating across Europe under MiCA. What excites me most is not just crypto growth, but making Bitcoin usable, trusted, and adopted at scale in regulated markets.

From global campaigns at Xbox, PlayStation, EA, and Universal Pictures to scaling Bitpanda from 100,000 to over 1 million users – my work has always focused on clarity, discipline, and measurable performance

About

A builder of teams, systems, and momentum.

I’ve spent over 15 years operating at the intersection of brand, performance, product, and leadership

At Bitpanda, I built the marketing team from scratch and helped scale one of Europe’s fastest-growing fintechs.
At Universal Pictures, I supported global campaigns across 50+ markets with $300M in media budgets.
Earlier agency roles had me running digital and brand work for Xbox, PlayStation, Huawei, Microsoft, and others.

Now at Relai, I lead Growth, Marketing, Sales, Support and product-side collaboration to help Europeans buy, save, and self-custody Bitcoin with confidence.

My operating principles: