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Imo Babics is a crypto and fintech CMO based in Vienna. He is Chief Growth Officer and CMO at Relai, Europe's leading licensed Bitcoin savings app, and was previously Head of Marketing at Bitpanda, where he scaled the platform from around 100,000 to over 1.1 million users.

Imo Babics is a crypto and fintech CMO based in Vienna. He is Chief Growth Officer and CMO at Relai, Europe's leading licensed Bitcoin savings app, and was previously Head of Marketing at Bitpanda, where he scaled the platform from around 100,000 to over 1.1 million users. At Relai, monthly active users grew 10x in two years and around 70% of signups are organic. In 2026 he was named one of the Fintech Marketing Hub's Top 30 Most Influential Fintech Marketers in Europe and gave a keynote at BTC Prague.

Imo Babics is a crypto and fintech CMO with 17 years in marketing, based in Vienna. He is Chief Growth Officer, CMO and Managing Director EU at Relai, Europe's leading licensed Bitcoin savings app, where he is one of five decision-makers on the leadership team. Since he joined in 2021, right after the Series A, monthly active users grew 10x in two years and downloads 30x, to over 600,000, with around 70% of signups organic. Before Relai, he was Head of Marketing at Bitpanda, Austria's first fintech unicorn, where he built the marketing team from zero to seventeen and scaled the platform from around 100,000 to over 1.1 million users. He was also CMO at consumer robotics brand Robo Wunderkind. Before fintech, he spent a decade in media and entertainment in London, including launch campaigns for Universal Pictures across 50+ territories and work for Xbox, PlayStation, Microsoft and Huawei. In 2026 he was named one of the Fintech Marketing Hub's Top 30 Most Influential Fintech Marketers in Europe and gave a keynote at BTC Prague. He studied at the University of Surrey and works in English and Slovak.