Writing & talks
Writing on crypto marketing and fintech growth
Field guides, essays and talks by Imo Babics, crypto and fintech CMO. Bitcoin adoption in Europe, growing consumer crypto apps, brand building and what operators get wrong about growth in regulated markets.
Articles
- What Makes a Great Crypto CMO What a crypto CMO actually does, how the job differs from fintech marketing, which ad channels are restricted, and how to hire one. From scaling Bitpanda and Relai.
- How to Launch a Consumer Crypto App in Europe How to launch a crypto or fintech app in Europe: pick a beachhead market, localise payments and support, win search and AI search, grow via referral.
- 10 Things I Believe About Good Marketing Ten marketing principles from Ogilvy, Ries and Trout, Bernbach, Byron Sharp, Binet and Field and Rory Sutherland, applied to scaling fintech brands.
- Bitcoin Marketing Is Different. Here's why. Why most Bitcoin marketing only reaches Bitcoiners, and how to market Bitcoin to everyone else: the language, channels and metrics that bring new users.
- How MiCA Unlocked 450 Million Users MiCA's real impact on Bitcoin in Europe is distribution: one licence to reach 450 million people, and room to build trusted brands at scale.
- 8 Things I Learned from 8 Years in Startups Eight startup leadership lessons from scaling Bitpanda and Relai: growth mindset, speed, honest conversations, focus, hiring and accountability.
- Mercenaries vs. Missionaries What Bitpanda and Relai taught me about missionaries vs mercenaries, and why mission, focus and trust decide whether startup growth compounds.
Talks, interviews & press
- Europe: Bitcoin's Biggest Untapped Market. Just Unlocked. ↗ Why a single European licence makes Europe Bitcoin's biggest adoption opportunity.
- Europeans Suck At Managing Their Finances. Bitcoin Fixes This. ↗ Why idle European savings make Bitcoin the most powerful fix hiding in plain sight.
- Bitcoin Growth in Europe: A Conversation ↗ Scaling Bitcoin adoption across regulated EU markets.
- Bitcoin je vzácne aktívum, nemá majiteľa, firmu ani žiadneho CEO ↗ Why Bitcoin doesn't belong among ordinary cryptocurrencies.
- Finews.ch profile of Imo Babics ↗ Coverage of Relai's marketing and growth across Europe.