Chief Growth Officer & CMO · Bitcoin · Europe
Imo
Babics
Currently CGO & CMO at Relai
17 years scaling growth. Bitcoiner since 2017. I help European fintechs scale across EU markets.
"Imo has been a co-founder-like partner and a key driver of Relai's growth."
About
I've done this before. Twice.
Chief Growth Officer and CMO at Relai, a MiCA-licensed, Bitcoin-only self-custody app operating across DACH and the rest of Europe.
I scaled Bitpanda from 100,000 to over 1 million users. Built the marketing team from scratch, from zero to seventeen people, and owned acquisition, retention, and brand across Europe. Then left.
At Relai, I joined early to help anchor its strategic direction. The job is to turn Bitcoin into a trusted savings product for Europeans across brand, performance, product growth, lifecycle, and private and business segments. As a member of the C-suite, I actively co-steer the corporate strategy, product lifecycle, and cross-functional operations that shape where the company is going, not just how we market it.
Between the two, I've had a hand in introducing over a million Europeans to Bitcoin.
Before fintech: a decade in media and entertainment, working with Universal Pictures, Xbox, PlayStation, Microsoft, and Huawei.
- 01A week of live data beats two months of internal debate. Every time.
- 02Growth is cross-functional. Marketing, product, tech, compliance, and support all shape the outcome.
- 03Simplicity wins. In messaging and in decisions.
- 04AI is the great multiplier. I use it daily to scale my team's capabilities without scaling the headcount.
"Imo brings a unique and versatile skill set, making him an exceptional marketer, especially in the Bitcoin space."
Work With Me
Ways to work together
Currently fully committed to Relai. The below reflects how I engage outside of my main role: selectively, and when timing is right. Get in touch →
Speaking & Media
Available for conference talks, podcast appearances, and media requests on Bitcoin adoption or startup and growth in Europe.
Selective · By invitation
Strategic Advisory
I'll review your strategy, challenge your assumptions, and share what I've seen work, and what hasn't. You and your team do the work; I help you make sure it's the right work.
Equity + cash · Flexible structure
Board Roles
Open to board and non-executive director conversations with Bitcoin or fintech companies operating in Europe.
Long-term · By introduction
Writing & Talks
How I think
Bitcoin adoption, European fintech, and what operators get wrong about regulated-market growth.
Article
imobabics.com
How MiCA Unlocked 450 Million Users
Why Europe's regulatory framework is Bitcoin's biggest tailwind, and why most operators are too scared to use it.
Read article →
Article
imobabics.com
8 Things I Learned in Startups
Lessons from scaling two of Europe's most significant fintech companies. The stuff no one tells you before you're already in it.
Read article →
Article
Bitcoin Magazine
Europeans Suck At Managing Their Finances. Bitcoin Fixes This.
Why €1.2 trillion in European wealth is sitting idle in bank accounts, and why Bitcoin is the most powerful fix hiding in plain sight.
Read on Bitcoin Magazine →
Article
imobabics.com
Mercenaries vs. Missionaries
The difference between people who work for a company and people who work for a mission. It changes everything about how you build.
Read article →
Podcast
YouTube
Bitcoin Growth in Europe: A Conversation
On scaling Bitcoin adoption across regulated EU markets, what MiCA actually means for operators, and why most companies get European growth wrong.
Watch →
Talk
BTC Prague 2026
Europe: Bitcoin's Biggest Untapped Market. Just Unlocked.
The contrarian case for European regulation as a force for Bitcoin adoption. Coming June 2026.
Projects
Things I've built
Side projects where I build in public: tools for Bitcoin savers, experiments in product, and things I wish existed.
Live · Free tool
whentobuybtc.xyz
A Bitcoin signal tool for European savers. Combines Fear & Greed index, the 200-day moving average, and distance from all-time high into one clear, jargon-free signal. Tells you whether conditions are historically favourable for buying Bitcoin, without the noise. Designed, coded, and iterated entirely using Claude as a co-builder.
Built with Claude · Next.js · Railway
Visit →
FAQ
Common questions
The things people ask before they get in touch.
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Imo Babics is a prominent fintech executive who serves as the Chief Growth Officer and CMO at Relai, Europe's leading MiCA-licensed Bitcoin app. Originally from Slovakia, he moved to the UK to study Business Management at the University of Surrey, and spent his formative years building a career in London, before eventually making Vienna his home.
He has 17 years in marketing and has been part of the Bitcoin industry since 2017. Previously, he was Head of Marketing at Bitpanda, where he scaled the platform from 100,000 to over 1 million users and built the marketing team from zero to seventeen people. Before fintech he spent a decade in media and entertainment, working with Universal Pictures, Xbox and PlayStation.
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As Chief Growth Officer, Chief Marketing Officer, and Managing Director of the EU entity, Imo is a core member of Relai's leadership team. Beyond steering the company's commercial trajectory, he co-runs the overarching business alongside his C-suite peers, shaping corporate strategy and making critical operational decisions across all facets of the organisation.
On the execution side, Imo has full ownership of how the company grows, competes, and is perceived. He sets the brand and growth strategy, owns performance and analytics across all acquisition channels, leads Relai Private & Business, and runs the Growth department spanning marketing, content, social, PR, and customer experience. Under his leadership, Relai has grown to over 600,000 app downloads and $1 billion in total volume, expanded across Germany, Italy, Spain and beyond, and navigated MiCA compliance without sacrificing growth velocity.
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Imo is available for conference talks, podcast appearances, and media requests on Bitcoin adoption and startup growth in Europe. He is also open to board and non-executive director conversations with Bitcoin or fintech companies operating in Europe. Get in touch at hello [at] imobabics.com or via LinkedIn.
Contact
Let's talk Bitcoin.
If you're building something serious in European Bitcoin, or you want someone on stage or on the record who has actually done it, get in touch.