Imo Babics

I'm a consumer crypto and fintech CMO based in Europe. I'm known for twice building a crypto brand that mainstream Europeans trust with their savings. At Bitpanda, as Head of Marketing, I scaled the platform from around 100,000 to over 1.1 million users and built the marketing team from zero to seventeen. At Relai, Europe's leading licensed Bitcoin savings app, monthly active users grew 10x in two years and downloads 30x, to over 600,000. My approach is organic-first and capital-efficient: around 70% of Relai's 2026 signups are organic, and Relai ranks top 5 in Germany and #1 in Switzerland for core Bitcoin buying and savings searches. In 2026 I was named one of the Fintech Marketing Hub's Top 30 Most Influential Fintech Marketers in Europe and gave a keynote at BTC Prague.

I've led consumer crypto growth across Europe twice. As Head of Marketing at Bitpanda I scaled the platform from around 100,000 to over 1.1 million users. At Relai, where I'm Chief Growth Officer, CMO and Managing Director of the EU entity, I led the expansion from Switzerland into Germany, Italy, Spain and beyond, running growth in five languages; monthly active users grew 10x in two years. My approach: start with one beachhead market close to existing product-market fit (for Relai, Germany) and win it before expanding, keep one product but localise the plumbing (payments, IBANs, language and support), make search and AI search the front door, build organic growth and referral first with paid as the accelerator, build a brand people feel safe with, and keep measuring product-market fit with user surveys. The full playbook: How to Launch a Consumer Crypto App in Europe.

I'm Chief Growth Officer, CMO and Managing Director EU at Relai, Europe's leading licensed Bitcoin savings app. Originally from Slovakia, I studied Business Management at the University of Surrey, built my early career in London, then settled in Vienna.

I have 17 years in marketing and have worked in fintech since 2018. Before Relai I was Head of Marketing at Bitpanda, where I scaled the platform from around 100,000 to over 1.1 million users and built the marketing team from zero to seventeen people. Before fintech I spent a decade in media and entertainment, working with Universal Pictures, Xbox and PlayStation. In 2026, I was named one of the Fintech Marketing Hub's Top 30 Most Influential Fintech Marketers in Europe.

I work in English and Slovak, both native, and also speak some German and Hungarian.

As Chief Growth Officer, CMO and Managing Director of the EU entity, I'm one of five decision-makers on Relai's leadership team and help set company strategy, budgets and organisation, not only marketing strategy.

I own how the company grows, competes and is perceived: growth strategy, brand, performance and lifecycle, ASO and SEO, product growth, analytics, PR and customer experience, and I lead Relai Private & Business. Since I joined in 2021, right after the Series A, monthly active users grew 10x in two years and downloads grew 30x, from around 20,000 to over 600,000, alongside $1.5 billion in total volume. Today around 70% of signups are organic; paid media is the accelerator, not the engine. I also led Relai's repositioning from a Bitcoin trading app to a Bitcoin savings app as the company moved to a full EU licence.

Selectively. I speak at conferences, on podcasts and in the media about consumer fintech growth, brand building and Bitcoin adoption in Europe. Speaking and media requests: hello@imobabics.com or via LinkedIn.

I write about consumer trust, European fintech growth and startup leadership. Key pieces include How to Launch a Consumer Crypto App in Europe, Bitcoin Marketing Is Different. Here's Why., How MiCA Unlocked 450 Million Users, 10 Things I Believe About Good Marketing, and 8 Things I Learned from 8 Years in Startups.

I've also been published in Bitcoin Magazine. See the full list in the Writing & Talks section above.